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Wednesday, March 05, 2008

Maxis News - 10 million

Maxis to hit 10m subscribers soon
Source ~ The Edge Financial Daily

Mac 5, KUALA LUMPUR: Maxis Communications Bhd has gained further traction in subscriber growth compared to its domestic rivals since being taken private last July and now expects to breach the 10 millionth mobile subscriber milestone in the Malaysian market by the end of the month.
"We expect to hit the 10 million subscribers mark in the next two to three weeks," its chief executive officer Sandip Das told The Edge.
As at end-December last year, Maxis had 9.72 million mobile phone subscribers in Malaysia, adding 1.66 million subscribers from 8.06 million users at end-2006. This boosted its market share to 41.66% of the 23.33 million mobile subscribers in the country as at end 2007, sealing its position as the country's number one mobile operator with the largest subscriber base.
Notwithstanding it being taken private, Sandip attributed Maxis' subscriber gains last year to successful segmental marketing as well as better communication of its revamped packages such as its Family Plan.
As at end-December 2007, Maxis had a 2.5 million-user lead on the second largest operator, Celcom (M) Bhd, up from the 1.98-million user gap as at end-2006.
Maxis was the only operator that gained market share in both the prepaid and postpaid segments last year, with its share of the postpaid segment rising to 48.96% as at end-2007 from 48.33% in 2006, while that of the prepaid market rose to 40.2% from 40.01%.
Celcom too widened its lead on DiGi.Com Bhd in terms of subscriber numbers after winning more prepaid users and stemming the decline in its postpaid segment in the later part of last year, according to data from the respective companies.
Celcom ended last year with 7.2 million subscribers representing a 30.87% market share, versus 31.25% in 2006. While it gained market share in the prepaid segment at DiGi's expense last year, Celcom's market shaire in the postpaid segment slipped to 32.91% from 36.63% due to net declines earlier in the year.
Nonetheless, DiGi ended 2007 with 6.4 million subscribers or a 27.47% market share, slightly higher than the 27.31% it had as at end-2006. However, its share of the prepaid market fell to 29.34% from 29.86% over the same period.
Maxis, Celcom and DiGi collectively added 3.88 million mobile phone subscribers last year as all three operators stepped up measures to win market share ahead of the implementation of mobile number portability (MNP) later this year. MNP, slated for a trail run in the Klang Valley next month, allows a mobile phone user to keep his phone number while choosing to switch to another service provider.
The three players are also charging ahead in anticipation of more competition from new players such as new 3G licence holder U-Mobile Sdn Bhd as well as mobile virtual network operators (MVNOs) such as Tune Talk Sdn Bhd. The 3.88 million additional new users won last year is significant even as Malaysia edges closer to market saturation.

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